Different Eye Tracking For Different Cultures

Cross-Cultural Communication Differences

Here is an interesting article for those of you who market across the world: Eye Tracking Shows Cultural Differences


The article highlights studies showing East Asians tend to look at the background of a picture while North Americans will look more at the foreground. I cannot give you any specific advice on how to use this information other than to be aware of the fact that different cultures interpret pictures differently.

This article was forwarded to me by French copywriter-en-herbe Sylvain Guéguen. If you read French, or would like to try out the free online translation tools, you can read his articles on www.akostic.com. Sylvain is just as interested in multicultural marketing online as I am.

Don’t miss this guide on Get International Clients:
- The Secret Of Successful Intercultural Communication

Here are some articles on Mindset In Cross-Cultural Communication:
- Cross Cultural Vision Is More Important Than Learning International Habits
- Communication Across Cultures Is Better With A Whole Brain Approach
- How To Acquire The Right Mindset For International Sales
- The Right Mindset For International Negotiations
- Boost Your Company Way Out Of Your Local Recession Field

Here are some articles on Cross-Cultural Communication Differences:
- Free Courses, Content And Culture Scams
- Different Countries = Different Rules
- Different Eye Tracking For Different Cultures
- Music In Cultural Differences

Read more on Cross-Cultural Communication Challenges in this article:
- Small Businesses Learn From Intercultural Communication Difficulties To Grow Their International Business

And read even more in the…
Get International Clients International Sales Road Map

Guide 5 - Connect With Your International Markets • How can you connect with your international clients?• What communication do you need to connect with international markets? Read about how to create your international marketing strategy.

Guide To Cultural Web Tools • How can you tweak your web site to improve your cross-cultural communication? Lots of tools here.